HEADINGS

Reprinted from Tradeonlytoday, by Norm Schultz, 8-4-10

The “baker’s dozen” – buy 12, get a 13th free. The bakery nearest my home sells donuts and bagels that way. I like it. It keeps me, and lots of others, coming back. It’s certainly good marketing in today’s tough business climate because it gives that something extra that makes customers or prospects feel valued. 

Reprinted from Tradeonlytoday.com, August 26, 2010

Grow Boating Inc. selected Olson, a Minneapolis-based full-service marketing firm, as the agency of record for the relaunch of the Discover Boating marketing campaign.

The decision was made last week by a special Grow Boating task force composed of representatives from the National Marine Manufacturers Association, the Marine Retailers Association of America and Sail America.

Reprinted from Tradeonlytoday, 8-17-10

There were 1,651 boats tied together on August 14 on Lake Cumberland in Kentucky and officials say that breaks the world record for the number of boats tied up.

The official on-site judge for the event, Mike Janela, told the Lexington Herald-Leader that the Lake Cumberland Raft-Up broke the Guinness World Record for the largest boat tie-up.  The boats had to be connected in a single line for at least one minute with at least one person on board.

Janela said organizers of the event received a certificate after the participating boats were counted.  He said the previous record was 1,454 boats.

It is with great sadness that we announce the sudden passing of Interwestern Sales team member, David Paige, on August 4 at age 56.  Dave, a long time marine industry veteran, represented Interwestern Sales as a sales associate in the Southern California market for nearly twenty years.  Those wishing to send wishes and personal condolences to the family should respond to Sharon Paige, 3800 E. Larkstone Drive, Orange, CA  92869.