SCMA BOAT SHOWS.....THE ESSENTIAL FOUNDATION FOR SUCCESS

Results of the Recreational Marine Research Center  (RMRC) Boat Show Survey

Do SCMA boat shows produce results?  Here's what 5,356 boat show attendees had to say.

• 64.9% said they were "very likely", "likely" or "somewhat likely" to purchase a new boat from a dealership that exhibited at the boat show.
• 71.4% said they "strongly agree" or "agreed" that boat shows are usually a significant part of their boat buying process.
• 68.3% said they "strongly agreed" or "agreed" that attending boat shows increase their desire to purchase a new boat.
• 20.3% said they specifically went to a boat show with the intention of buying a new boat.
• 57.6% said they went to the boat show without the intention of buying a boat, but became interested in buying a new boat while attending the show.
• 82.0% said that the reason for attending the boat show was "extremely important" or "somewhat important" to research new boats for a future purchase.
• 78.6% said that the reason for attending the boat show was "extremely important" or "somewhat important" to view or purchase boating accessories.
• 90.6% said they have participated in recreational boating during the past twelve months.
• This survey was conducted by the RMRC, founded by Michigan State University and the NMMA.  RMRC has been conducting special studies for the recreational boating industry for over 40 years.